The Minions Series By FION

The Covid-19 pandemic had caught everyone by surprise and swept through the world with numerous variants of the virus, causing grief and a lot of sadness with huge number of deaths in numerous countries.

Without doubt, the mood everywhere is sombre, disconsolate and distressing.  To enliven the mood and spirit, Fion decided to collaborate with Universal Studios to launch a series of adorable and delightful Minions leather bags.  These bags were launched in Singapore in early July 2021.

The launch of the Minions series was lauded by many Minions fans young and all ages.  Fion’s initial plan was to launch the Minions series which they felt would cheer up their long-time customers, but the response to the Minions series was so overwhelming that Fion has decided to continue with producing more of the series.

According to Fion’s representatives, many customers not only buy the Minions bags to use, they also use it to decorate their living space so as to brighten, cheer up and add a sense of appeal and humour to the surroundings which they live in.

I am not surprised that the sales of the Minions bags are ever-increasing as we have seen many huge successes with luxury bag brands collaborating with cartoon characters such as Marc Jacob’s collaboration with Peanuts.  Even Coach had also caught up this year to launch a series of leather goods and t-shirts with Peanuts.

As we huddle together to overcome the gloom which the Covid-19 pandemic has descended upon the world, we take comfort that we have brands like Fion who take it upon themselves to create bright and lively products which are appealing and pleasing to uplift consumers’ spirits during these unprecedented times.

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